Watch the great panel discussion here from our 'Why Vancouver?' event, with panelists:
Well done to the Lightning Pitchers who presented at our November 26th 'Why Vancouver?', event. Check out their company details below.
Chinese travelers have become the world's biggest spenders and spent $102 billion in 2012. Chinese-Canadian Spent $34.6 Billion per year, I don't have the data about US and Europe, but I know the number is impressive and increasing rapidly. North American and Europe businesses are not able to catch the opportunity to engage with this emerging consumer group because the available media buying tools lack the capabilities of running campaigns targeting the group meaningfully and cost-effectively.