We all know it’s hard and expensive to get new customers. So why is it that once they’ve got them, some companies pay so little attention to them? Digital transformation has empowered consumers. They now have more choices, higher demands and better ability to switch vendors. Today’s empowered customers no longer purchase products; they buy experiences. They engage with brands that deliver what they need, when they need it, regardless of the delivery mechanism or channel.
What are you doing in terms of measuring your customers’ sentiment? More importantly how are you taking action on that insight to retain, reward and grow your customers?
- April 25, 2017 at 5pm – 7:30pm
Segal Building, Simon Fraser University
500 Granville St
Vancouver, BC V6C 1W6
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