Chalk marketing up to experience. Customer experience, that is.

More than half of S&P 500 companies are expected to be replaced over the next 10 years, and we have entered into a period of accelerating change in which lifespans of large companies are getting shorter than ever.The growth of startups with multi-billion dollar valuations, and record M&A activity are leading indicators that corporate-startup collaboration is mission critical to stay on top of emerging new technologies and industry disruptors.

How do large corporations balance the work of uncovering insights and new venture concepts emerging internally, while keeping track of small, nimble startups that are disrupting their industry. This session will showcase examples of what’s worked and explore new corporate & startup innovation models that large companies are employing, internally and externally.